GenLogs operates a nationwide network of roadside cameras and sensors to provide real-time freight intelligence. Using AI, they track commercial vehicles, capturing data like USDOT numbers, VINs, and logos to fight freight fraud, prevent cargo theft, and provide visibility into carrier operations for shippers, brokers, insurers and federal agencies. Today the network captures 15 million images of commercial vehicles every day, totaling 3.4 billion images to date. 99% of active US motor carriers are observed regularly. The system delivers roughly 1,000x the carrier observations the FMCSA produces.
A Trillion-Dollar Industry Running on Self-Reported Data
The American economy moves on trucks. Roughly 72% of all freight tonnage is carried by truck, and every layer above it (shippers, brokers, insurers, regulators) makes decisions based on what carriers say they are doing. Most of that information is self-reported. The gap between digital claim and physical reality is where billions of dollars of fraud, theft, and capacity inefficiency live. Cargo theft now runs at roughly $35B annually. Freight fraud has become an existential threat to the brokerage layer. The industry is fragmented across 500,000 carriers and four million commercial vehicles, and no one has aggregated real-time data across them.
One Platform, Four Industries
The same dataset powers four distinct customer workflows:
Brokers and shippers use GenLogs to source capacity with precision. Enter a lane and see the carriers who actually run it. Build lead lists, expand wallet share, identify backhaul opportunities, and prevent double brokering with photographic proof of physical movement.
Insurers use GenLogs to underwrite, investigate, and validate against ground truth. The platform delivers 15x more sightings than legacy data sources, enabling underwriters to assess motor carrier risk with complete profiles, detect chameleon carriers instantly, confirm fleet composition against policy declarations, and catch HazMat haulers operating without the right coverage. Claims analysts investigate incidents with timestamped images, inspection history, and violation patterns.
Law enforcement uses GenLogs to identify vehicles that traditional license plate recognition systems miss. The platform captures the unique commercial markings that LPR cannot read, helping investigators disrupt trafficking, smuggling, and cargo theft. GenLogs has supported nearly 600 free investigations for the industry since November 2024.
Carriers use GenLogs to recover stolen assets and validate their own operations against fraud schemes targeting their identity.
Customers already include Echo Global Logistics, Flock Freight, Werner Enterprises, NFI, J.B. Hunt, AIPSO, and the Jacksonville Port Authority.
Their goal is to become an integral component of the $1T ground freight industry, mirroring the role of the Multiple Listing Service in the real estate sector ($1B in annual recurring revenue). By establishing themselves as the primary data platform for the industry, GenLogs will spur the creation of a multitude of product suites and tools that will leverage their invaluable data that bring resilience and efficiency to the fragmented trucking landscape.